Tuesday, February 2, 2010

Madewell 1937

Madewell 1937---the sister line of Jcrew---is one of the lines that I keep on my "to watch" list, meaning that I regularly check their websites for any updates. So far the only place online (besides ebay) where you can get their stuff is shopbop.com, which hawks a small selection, and is nothing compared to the huge inventory at sister website jcrew.com.

So it was a nice surprise to see this recently sent to my emailbox:

But this wasn't the first piece of interesting news I recently had from them. Madewell is known for their effortless, casual grungy style, so it was a lovely surprise to read that they enlisted Miss Grungy-cool herself, British It Girl Alexa Chung for

Alexa is one of the few celebrities (this list includes Kirsten Dunst, Sofia Coppella and Kate Bosworth) whose style I mostly enjoy. If I am not mistaken, she achieved fame first as a model in the UK before crossing over the pond and acheiving greater star wattage as an MTV host on the talk show "It's on with Alexa". Well, the show has been cancelled, but Alexa's celeb power has not dimmed as Vogue named her the most stylish woman in the world.

Alexa mixes tomboyish and feminine, sticking mainly to very french-inspired pieces like breton stripes, skinny jeans, toggle coats, and the occasional floral print dress to produce a look that to produce a look . Her style can be divided into her more casual collegiate style e.g.

and tomboyish glam

Note: a similar style can be found at H&M (see below)

This is her in the georgous Jason Wu dress. The 2000s have been a great decade for Chinese surnames in fashion. Think Derek Lam, Philip Lim, Jason Wu, and of course, Alexa Chung.

(with the designer at the 2009 CDFA-Vogue Fashion Fund ball)

According to an interview with vogue.com, one can "expect high-waisted pants and jeans, velvet dresses with Peter Pan collars, and a coat based on a vintage children’s one she found that originally came from Harrods. There will be nothing that nods to the eighties or nineties, because she’s not into either decade. “I want to bring back forties tea dresses, sixties mod dresses. . . . I want to bring cute back.” "

No more 80s trend---YAY! Go away studs and spikes.

This is one celebrity designed collection that I am looking forward to seeing.

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